Best Small Business Website Templates in 2026: 15+ Designs That Actually Convert
Last updated: February 2026
Most small business owners spend weeks choosing a website template — and still pick the wrong one. They end up with bloated themes that load slowly, look generic, and do nothing to turn visitors into customers.
After building websites for dozens of small businesses over the past few years, I’ve learned that the best templates share three things: they load fast, they’re built for conversion, and they’re simple enough that you can customize them in an afternoon — not a month.
This guide covers the best small business website templates available in 2026, organized by industry. Whether you run a local service business, a SaaS startup, or a creative studio, you’ll find a template here that fits. I’ve also included several of our own Carrd-based templates, which are purpose-built for solopreneurs and small teams who want speed and simplicity without sacrificing design.
What Makes a Great Small Business Website Template?
Before diving into specific templates, here’s what actually matters when choosing one — and what you can safely ignore.
What matters:
Speed is non-negotiable. Google uses Core Web Vitals as a ranking factor, and your visitors will bounce if your site takes more than three seconds to load. Templates built on lightweight platforms like Carrd consistently outperform bloated WordPress themes on speed metrics. If WordPress is your platform, you’ll want a theme that’s optimized for Core Web Vitals from the ground up.
Mobile-first design is equally important. Over 60% of web traffic now comes from mobile devices, and Google indexes your mobile site first. Every template on this list is fully responsive.
Conversion-focused layout means your template guides visitors toward a specific action — booking a call, buying a product, or signing up. This isn’t about flashy animations. It’s about clear hierarchy, visible CTAs, and removing friction.
What you can mostly ignore:
Hundreds of page variations you’ll never use, complex animation libraries, and built-in “page builder” features that add bloat. The best small business websites are simple and fast, not feature-stuffed.
Best Templates for Local Service Businesses
Local businesses — salons, contractors, dental offices, landscapers — need websites that do three things: build trust quickly, show services clearly, and make it easy to get in touch. Here are the templates that do it best.
Hair Salon & Beauty Template
Our hair salon and beauty website template is built specifically for solo stylists and small salon owners. It includes sections for services and pricing, a gallery to showcase your work, testimonials, and a prominent booking CTA. The design is clean and modern without being overwhelming — exactly what clients expect from a beauty professional.
It’s built on Carrd, which means it loads almost instantly and costs a fraction of what you’d pay for a custom WordPress site. If you’re running a one-person salon business, this is the fastest path from “no website” to “professional online presence.”
Construction Company Template
The construction company website template is designed for contractors, builders, and construction firms who need to project credibility and professionalism. It features a bold hero section, a services breakdown, a project gallery, and clear contact information — all the trust signals that homeowners look for before hiring a contractor.
Construction businesses often rely on word-of-mouth, but having a professional website dramatically increases your close rate when prospects Google you after getting a referral. This template gets you online in under an hour.
Teeth Care & Dental Template
The dental and teeth care template works perfectly for dental practices, orthodontists, and oral health professionals. Clean, clinical design with a warm touch — it includes appointment booking prompts, services descriptions, and space for patient testimonials.
Landscape Architect Template
For gardeners, landscapers, and landscape architects, our landscape architect template lets your portfolio do the talking. Large image sections showcase completed projects, while the structured layout presents your services, process, and contact details in a way that converts visitors into leads.
Flower Shop Template
The flower shop template is ideal for florists and small retail shops. It combines product showcasing with a warm, inviting design. Features include a hero section, services and product highlights, a gallery, testimonials, and social media links.
Candy Shop Template
Running a bakery, candy store, or specialty food shop? The candy shop template brings a playful but professional feel to your online presence, with product showcases and clear ordering information.
Best Templates for SaaS & Tech Startups
SaaS websites have different requirements than local businesses. You need to communicate your value proposition clearly, showcase features, handle pricing tiers, and drive free trial signups. Generic business templates rarely handle this well.
B2B SaaS Landing Page Template
Our B2B SaaS landing page template is built specifically for software companies targeting business customers. The layout is structured around the classic SaaS conversion flow: hero with value prop, feature highlights, social proof, pricing, and CTA. It speaks the language of business decision-makers.
If you’re in early-stage SaaS and need a landing page up fast for validation or investor demos, this template gets you there in an afternoon. For a broader look at options, check our SaaS landing page templates collection.
Accounting SaaS Template
The accounting SaaS template is purpose-built for fintech and accounting software products. It features a clean, trust-building design with sections for features, integrations, pricing tiers, and a strong free trial CTA. The professional color palette and structured layout are exactly what financial software buyers expect.
SaaSo Landing Page Template
SaaSo is a versatile SaaS landing page template that works across verticals. It’s optimized for conversion with a clear feature-benefit structure, testimonials section, and pricing comparison. A solid choice if your product doesn’t fit neatly into B2B or B2C categories.
Best Templates for Freelancers & Creative Professionals
If you’re a freelancer, consultant, photographer, or creative entrepreneur, your website is your portfolio. These templates prioritize visual impact and personal branding.
Calgary Freelancer Template – Our best seller
Calgary is specifically designed for freelancers and service providers who sell complex services. It walks potential clients through your process and expertise in a structured way that builds confidence before they reach out.
Freelancer Website Template
The freelancer website template is designed for independent professionals who need to showcase their skills, past work, and availability. It includes sections for your bio, services, portfolio highlights, and a contact form. Simple, professional, and focused on getting you hired.
Personal Branding Template
Our personal branding template takes a different approach — it’s built for people who are the brand. Coaches, consultants, speakers, and thought leaders can use this to establish authority and drive inbound leads. The design emphasizes your story, expertise, and call-to-action.
Photography Website Template
Photographers need their images to take center stage. The photography website template uses large, full-width image sections and minimal UI elements to let your work speak for itself, with clean navigation between portfolio categories and a simple contact section.
Creative Entrepreneur Template
The creative entrepreneur template is built for mentors, marketing experts, and creators who offer multiple services or products. It handles complexity well, with sections for different offerings, about content, testimonials, and newsletter signup.
Best Templates for E-commerce & Digital Products
Selling products online — whether physical goods or digital downloads — requires templates that can handle product showcases, pricing, and purchase flows.
Digital Product Landing Page Template
The digital product template is perfect for creators selling courses, ebooks, presets, or any digital download. It features a compelling product showcase, benefit-driven copy sections, and a streamlined purchase flow. If you’re selling a single digital product or a small catalog, this is more effective (and much faster) than setting up a full e-commerce store.
For a deeper look at combining Carrd with e-commerce, read our guide on creating an online store with Carrd and Shoprocket.
Ebook Template
If you’re an author or course creator, the ebook template is focused on a single product launch. It’s structured like a sales page with sections for the book overview, what readers will learn, author bio, testimonials, and purchase CTA.
Shoppo Single-Product Template
Shoppo is specifically optimized for one-product stores — the kind of focused landing page that converts far better than a generic shop with dozens of listings. Built with Carrd and Shoprocket integration.
Best Templates for Hospitality & Events
Hotel & Hospitality Template
The hotel website template works for hotels, B&Bs, and Airbnb hosts. It features room showcases, amenity highlights, location information, and booking CTAs. The design feels premium without being heavy — exactly what travelers expect when researching accommodations.
Webinar Template
Running webinars, workshops, or online events? The webinar template is built to drive registrations. It includes the event details, speaker information, a countdown element, and a prominent signup form.
Best Templates for Newsletters & Content Creators
Substack Newsletter Template
The Substack newsletter template gives your newsletter a professional landing page beyond what Substack provides by default. Showcase your best content, explain what subscribers get, and convert casual readers into committed subscribers.
Make Money Newsletter Template
The make money newsletter template is designed for creators in the finance, business, and entrepreneurship niche. Bold design that communicates value and drives signups.
My Links in Bio Template
If you’re active on social media and need a Linktree alternative, the Links in Bio template is a fully customizable option built on Carrd. Unlike Linktree, you own the design and can make it match your brand exactly.
More Specialized Templates
Looking for something specific? Here are a few more options:
- Accounting Office — Clean, professional template for accountants, bookkeepers, and tax professionals
- Solar & Green Energy — Built for solar installers and green energy consultants
- Influencer Template — Media kit and brand partnership focused
- Personal Profile — Simple about-me page for professionals
- Intensivo — Bold, multi-section template for agencies
- Digito — Notion-style template for digital products
- Presteigne — Elegant template for service businesses
- Web Designer — Portfolio-focused template for designers and developers
Why Carrd Templates for Small Businesses?
Most of the templates in this guide are built on Carrd, and there’s a reason for that. For small businesses, Carrd offers a combination that’s hard to beat:
Speed: Carrd sites are single-page applications that load in under a second. No bloated plugins, no database queries, no server-side rendering delays. This matters for both user experience and SEO.
Cost: Carrd Pro starts at $19/year. Compare that to WordPress hosting ($10-30/month), a premium theme ($50-200), and the plugins you’ll inevitably need. For a solopreneur, the savings are significant.
Simplicity: You can launch a professional site in an afternoon. No coding required, no plugin compatibility issues, no security updates to manage. If you’ve never used Carrd before, our how to use Carrd guide walks you through everything step by step.
Customization: Despite being simple, Carrd templates are highly customizable. You can modify colors, fonts, images, and layout without touching code. For advanced customization, you can add custom CSS animations and more. Our guide on customizing your Carrd template for maximum impact covers the details.
Of course, Carrd isn’t for everyone. If you need a complex multi-page site, a blog with hundreds of posts, or advanced e-commerce with inventory management, WordPress or Shopify will serve you better. But for the vast majority of small businesses that need a fast, professional web presence, Carrd is the smartest choice.
👉 Browse all Carrd templates for small businesses
How to Choose the Right Template for Your Business
Choosing a template doesn’t need to be complicated. Here’s a simple framework:
Start with your goal. What’s the single most important action you want visitors to take? Book a call? Buy a product? Sign up for a newsletter? Your template should make that action obvious and frictionless.
Match your industry. Industry-specific templates convert better because they meet visitor expectations. Someone looking for a contractor expects a different layout than someone evaluating SaaS software. The templates above are organized by industry for exactly this reason.
Prioritize speed over features. A fast site with a clean design will always outperform a slow site packed with animations and widgets. Resist the urge to add complexity.
Think mobile first. Pull up the template demo on your phone. If it doesn’t look great and work smoothly there, move on.
Consider your content. Do you have professional photos? A clear list of services? Testimonials? Choose a template that highlights the content you actually have, not the content you wish you had.
Frequently Asked Questions
What is the best website template for a small business?
The best template depends on your industry and goals. For local service businesses like salons and contractors, a fast single-page template on Carrd gives you the best combination of speed, cost, and professionalism. For SaaS companies, you need conversion-focused landing page templates with pricing and feature sections. Browse our full template collection to find the right fit for your business.
How much should a small business spend on a website template?
With platforms like Carrd, you can get a professional website for under $20/year plus the cost of a template ($9-29 typically). WordPress sites cost more — expect $50-200 for a premium theme plus $10-30/month for hosting. The total depends on your needs, but most small businesses don’t need to spend more than a few hundred dollars to get online.
Do I need a custom website or can I use a template?
Templates work for the vast majority of small businesses. Custom websites make sense when you have very specific functionality requirements or a large budget. A well-chosen template that you customize with your own content and branding will look professional and unique.
What’s the fastest way to build a small business website?
Carrd with a pre-built template is the fastest path. You can go from zero to a live, professional website in a single afternoon. Our how to use Carrd guide walks you through the complete process.
Are one-page websites good for small businesses?
Yes — for most small businesses, a well-designed one-page website outperforms a sprawling multi-page site. Visitors get all the information they need without clicking around, load times are faster, and the conversion path is clearer. One-page sites on Carrd are particularly effective for service businesses, freelancers, and product launches.
Looking for something specific? Drop me a line and I’ll help you find or craft the perfect template for your business.
