• Dana Whitfield

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You built the business. Let’s make it run without you.

I coach owners of 5- to 30-person companies who are still the bottleneck for every decision. Together we build the team, systems and habits that let you step back without things falling apart.

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“Six months in, I took my first two-week vacation in nine years. Nothing broke.”

⭐ ⭐ ⭐ ⭐ ⭐

Carla M., owner, landscaping company

1:1 coaching

Twice-monthly sessions and a direct line between calls, for owners who want a thinking partner.

90-day sprint

One concrete goal, like hiring a manager or documenting operations, finished in a quarter.

Leadership intensive

A full-day workshop with you and your leadership team to reset roles and decision rights.

“I don’t have time for coaching.” That’s the point.

“I don’t have time for coaching.” That’s the point.

If every decision runs through you, there is never a good week to step back. Most owners I work with start out saying exactly this.

We start small: one hour every two weeks, and one change between sessions. By the second month, the hours you get back are paying for the hour we spend.

Here is what working together looks like:

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Dana helped me hire the operations manager I’d been putting off for three years.

James R., HVAC founder

We finally have weekly numbers I trust, and I didn’t build the spreadsheet.

Priya S., dental practice

Straight talk, zero fluff. Exactly what I needed.

Tom H., design studio

Former founder, recovering bottleneck

You’re probably very good at what you do. That’s how the business got here.

But somewhere along the way, you became the person who approves every quote, answers every question and fixes every fire. Growth slowed down, and so did you.

I know because I did the same for eight years running a 20-person agency, until I learned to build a team that didn’t need me in every room. I sold it in 2019.

Now I help other owners make that shift, faster and with fewer mistakes than I made.

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Former founder, recovering bottleneck

1.

Intro call

30 minutes, free. We see if there’s a fit.

2.

Time audit

Week one: we map where your hours go and pick the first thing to hand off.

3.

Coaching

Sessions every two weeks, with results you can see within 90 days.