1. Lack of optimization of images

Do you happen to open a website, e.g. on your phone, and it loads forever?

Sometimes, instead of a slider with photos, only dots appear, which suggests that this slider is out there somewhere… The culprit is often unoptimized images! A photo with a size of 5000 px by 4000 px is a killer for a website.

Currently, google algorithms attach great importance to page loading speed. It does not happen without a reason - already more than half of users browse websites on mobile devices.

The easiest way to speed up your website is to optimize your images. Check the size of the photos on your website. If you use photos in full width, usually full HD 1920 x 1080 size is enough, if the photo is in a frame, adjust its size to the size of the frame. In addition, each photo should be "slimmed down" using the optimizing compressor: ImageCompressor.com

2. Inconsistency

Another problem with many websites is the lack of order and consistency. It happens that each header on the page is a different font, the colors of individual elements differ significantly, and the spacing varies drastically, the text is sometimes small and sometimes too large.

When creating a website, it is worth planning it in advance, setting the typeface and size of the font, and even the height of the leading (in Carrd you can use text styles). It is worth creating a color palette and sketching the layout of the website. Planning a website will help you avoid unnecessary chaos.

3. Too many images

I still happen to see pages with too many images in chaos. Imagine the side of the football team ... In the background a photo of boys in strongly colored T-shirts, with a white or black overlay on it, some content and more photos, and below, a gallery with photos of the same boys in the same T-shirts ...

Another example will be throwing brightly colored photos into pages with a pastel graphic design.

In my opinion, a graphic expresses more than 1000 words. Beautiful photo pages attract attention if you manage to keep your balance.

If, after uploading the photo, it does not match the rest of the page, it is worth changing something - test filters, blur the background, plays with colors.

If you have no idea how to compose photos on the website, get inspired - you can find many interesting ideas on, for example, Pinterest.

4. Publication of an unfinished page

I had such a situation once: I wrote a post on a very catchy topic about tools for beginners, I described everything nicely, and I filled in the metadata.

As is usual with freelancers, I finished late at night and didn't check the text anymore, just published it. I prepared a publication with a "next day" date and considered the topic finished. After a few weeks, my post actually appeared in the search results ... and there were typos in the meta title!

It literally took me a minute to correct my listing, but it was a long time before Google corrected it in search results.

5. Bugs in the responsive version

Probably none of us has any doubts about the importance of a responsive version of a website. More than half of users search for companies, browse websites, and some of them make purchases using mobile devices.

Google implements the "mobile first" algorithm and in the future, responsive versions will have an even greater impact on the website's position in search results.

Already when planning a website, it is worth considering what its responsive version will look like, will all the elements be easily reduced or arranged on a small screen, and will they be readable then?

If the responsive version is ready, check if there are any errors. Test on multiple devices, make sure the buttons are easy to click and the text does not overlap.

Check if you can easily find the route to your company from your phone or make a call.

6. Broken links

Honestly, I was not supposed to write about it, but a moment ago I came across a page with a link to Facebook, which does not work. It is worth checking all the links on the page, both those leading to subpages and those linking off the page.

I personally like to browse the company's fan page, because there are real interactions with users and valuable entries.